Category Retail, Storytelling

Union Retail Spotlight- Decathlon

Was your New Year resolution to be more active, yet you’re off to a slow start? Find motivation to stick with your fitness goals at Decathlon, located in the Bay St. Promenade in Union Station. Founded in France in 1976, Decathlon offers innovative gear and apparel for men, women, and kids – for an astounding 65 different sports! If sport accessibility was a sport then Decathlon is the undisputed champion.

We were delighted to speak with the Decathlon’s Store Manager at Union Station, Linda DiFonzo, about all the store has to offer.

Although we have similar concepts around the world this location is very unique” exclaims DiFonzo.  “We hand select the items in store by season, customer demand and community events. We have the ability to give you the world of Decathlon right here in Toronto”. 

With over 15 year’s experience in new business development and sales, there’s a reason why DiFonzo has been a part of the Decathlon family for over two years. “My favourite part of working at Decathlon is helping customers discover new sports or solutions to their challenges to everyday activities” DiFonzo remarks. “I also love working with my team. Our team is very diverse and multi-cultural. We work hard, and we play even harder”. Decathlon is the right place to be for everyone who likes to play hard! They offer sports gear and apparel for organized sports of all seasons, such as tennis, basketball, golf, hockey, skiing and cricket. They also offer an impressive selection of gear and apparel for recreational sports, such as frisbee, skateboarding, roller skating, trampoline and even snorkelling. 

With such a wide range of activities to explore, fun and excitement at Decathlon is bountiful. And guess what? There’s even more to come….  “I am a summer girl, and I am most excited about biking and – e-bikes are actually coming soon to Decathlon!” DiFonzo exclaims. “We always have exciting news at Decathlon. We will be partnering with local businesses, events in the city, and the community, so stay tuned”.

sports gear at Decathlon City

Come visit Decathlon at Union Station today to experience the store for yourself. For all exciting news at Decathlon, stay up to date on Instagram by following Decathlon (decathlontoronto) and Union Station (@torontounion). 

From the court to the course, the rink to the slopes, the field to the water, or any sport in between, Decathlon at Union Station is your starting line.